Dell’s midrange.next

Dell EMC hasn’t really publicly talked about the launch of its next mid-range storage system, MidRange.next, but the wheels are turning.  It should be happening soon.

Timing is everything for me, and we just ordered a few new Unity XT arrays, unfortunately we needed them right now so I couldn’t wait.  I am excited about their future plans, however.

The Storage industry is closely monitoring as Dell mostly rules the midrange storage market.  MidRange.next will replace Dell EMC’s Unity, XtremIO and SC arrays, and is supposed to be completed by the end of February.  Jeff Clarke, Dell EMC vice chairman for products and operation, said in November 2019 that “We will have the product completed by the end of the fiscal year and it will be released. “

Midrange.Next is a consolidation of Dell EMC’s three mid-range arrays into a single product line. The announcement date has been delayed a few times.  I expect MidRange.next will have a “Power-something” title to fit in with Dell EMC’s Power-based branding scheme like the PowerMax, PowerSwitch, PowerEdge and PowerProtect products. The PowerStore trademark is currently owned by Dell Technologies.  Dell has reported that early feedback on the new product has been very positive.  But when are they  going to release it?  According to Dell EMC, sometime in the Spring of 2020.  At least that’s the plan now.  Based on my experience, it’ll likely be announced at Dell EMC World in May.

Looking at the EMC World agenda doesn’t show anything about a new midrange storage product, it only includes breakout sessions on the SC, Unity XT and XtremIO arrays (all set to be replaced by midrange.next)

A Dell EMC’s spokesperson said the following:

“Dell Technologies remains the undisputed storage leader, and we’re continuing to take share and drive momentum in key storage categories over the past eight quarters. In Q3, our storage business grew 7 per cent and, over the past two years, we’ve taken 375 basis points of storage share.”

and

“We expect to continue this momentum with the launch of Midrange.next. It’s an important moment in the industry, and we’re excited by what the product will offer our customers. When they are ready to migrate to the platform, we have designed the offering to allow them to do so quickly and seamlessly from Dell EMC storage products including VNX, SC Series, PS Series, Unity and XtremIO.”

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